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To be an efficient, innovative and admired housing finance company, focused on making a positive impact on the standard of living of our customers through appropriate housing finance solutions at an affordable cost and personalized service.


To be a leader in affordable housing finance segment and make an impact in the lives of half a million people by 2020.


  • Accessible, Appropriate, accountable : Aptus, as the name suggests, would be focused on appropriate solutions to the customers, based on their individual needs, the employees would be accessible always and be accountable for their actions and words.
  • Transparent, Trustworthy : Aptus would be driven by its core values of transparency in every action, communication and relationship and in every deed, be it in interaction with customers, partners, shareholders or its employees.
  • Socially Relevant Solutions : while being commercially sustainable, Aptus would also be a socially responsible organization providing appropriate solutions to the underserved segment of the society.
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